Each year the popularity of advertising on the Internet increases. During the crisis, the market of online advertising has grown by 3-5% compared with the previous year, while the other forms of advertising have lost up to 44% of its volume. This is not only due to the growth of Internet penetration in the life of every man, but also because, in contrast to the outdoor advertising and advertising in the media, the Internet not only allows the user dynamically control the interests of the audience, the scope of which is huge in the online, and track key indicators of effectiveness of advertising campaigns on the Internet.
Advertising on television has long been an integral part of the television industry, regardless of the broadcast, whether it be a concert devoted to the holiday, or some news program, there is always time for a commercial break. This factor can not be happy either, as to advertisers and sponsors.
National print media are keeping pace with the times: increasing both the quality and number of periodicals. Because of this, newspapers and magazines are an excellent platform for the implementation of advertising campaigns, print ads and multiplied the number of advertisers.
Outdoor advertising is probably the oldest way to attract consumer attention to your goods and services. If you turn to history, we can see that the first who used outdoor advertising were the Egyptians and Phoenicians. Of course, maybe, outdoor advertising has more ancient roots, but there are only documentary evidence from those times. In medieval Europe, the tradition was picked up and creatively added with merchants and artisans. At their signs were depicted manufactured products and goods, showing for common people, who can`t read their product range.