Internet Advertising
Each year the popularity of advertising on the Internet increases. During the crisis, the market of online advertising has grown by 3-5% compared with the previous year, while the other forms of advertising have lost up to 44% of its volume. This is not only due to the growth of Internet penetration in the life of every man, but also because, in contrast to the outdoor advertising and advertising in the media, the Internet not only allows the user dynamically control the interests of the audience, the scope of which is huge in the online, and track key indicators of effectiveness of advertising campaigns on the Internet.