Public relations

Years of experience tell us that a robust PR-campaign is the best way to create a consumer right attitude to the brand and company. When it is taken over by professionals, PR company live up to expectations and provides a tangible economic benefit. The modern market of PR-services is over supersaturated, but also among the thousands of specialized agencies and major advertising agencies a company that will meet your requirements can be found.

In the work of our PR-agency can be identified seven key areas:

  1. Development of strategies and programs PR-communications
    • Analysis of the company, market and competitive environment
    • Analysis of information activity of the client
    • Identification of target audiences
    • Development of a positioning
    • Identification of tools and channels of PR-communications
    • Development of key messages
    • Creating media plans, charts, program, budget
    • Definition of performance criteria and methods of project evaluation
  2. Information Audit
  3. Remote Services Press Service
    • Identification of key media for PR-campaign, the formation of contacts databaseDevelopment of information causes
    • Creation and distribution press releases
    • Initiation an interview requests for comments
    • Organization of media events (press conferences, press tours, press-lunches)
    • Monitoring the media
  4. Services of copywriter: the creation of texts of press releases, articles, comments and other materials for the press
  5. Anti-crisis PR
    • Development and implement crisis response programs (behavioral strategy, key messages)
    • Information management activity during the crisis
  6. Individual PR-consulting
  7. Development and conducting media training

The company Star Independent offers you planning, implementation and realization of individual projects and complex PR-service.


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